Brandwashed by Martin Lindstrom Book Review: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom. From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate. Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on.

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In his mqrtin with a family that was secretly promoting products amongst their friends, he kept expressing such surprise that the friends would then go out and try it, or buy it!

Jul 22, Abhishek Rohilla rated it really liked it. One thing this controversy underscores is the need for some good published research lindstgom neuromarketing techniques. Like the marketers he describes, Lindstrom has created a book that will grab your brain and keep you hooked until you finish it.

It seemed to jump around quite a bit hitting on various topics then doubling back, more like many already-written articles that were just organized into a book.


Then again, maybe it would be better if we didn’t–at least then we wouldn’t give this author’s book-length condescending tripe and lack of nuance an audience. Most people think the tactics listed in this book are not possible-they wouldn’t do that, right? And just when you stop believing him, he pulls out the oodles and oodles of market research paid for by brands.

Buy Buy Baby – When companies start marketing to us in the womb 2. Be more discerning and less impulsive. Lindstrom does seem in favor of tighter regulations of health claims on non-drug products. Martin has changed the way I view brands and consumer behaviors.


Showing the potency of the biggest burger brand, kids even found carrots tastier when they were served with the McDonalds logo.

Part of the reason I couldn’t relate to most of brandwashfd assertions might be that I don’t watch commercial TV. For example, he quotes an example of a restaurant serving fish. Whose fault is it that I want to buy stuff? Nevertheless, all of the examples are illustrative of fear-based marketing.

Brandwashed really got me thinking and talking about marketing. Mattin searing expose introduces a new class of tricks, techniques, and seductions — the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.

Let’s take the case of Muzak. It was at this point that I began wondering if we consumers were gullible or simply stupid as it allowed me to recall a George Carlin bit regarding predatory corporate marketing in the food industry: What Millions do Online and Why it Matters. The fragrance was then further refined by taking female subjects into a dark maze of rooms where they could experience variations of the scent in complete isolation.

Jul 30, Dachokie rated it liked it Shelves: See all books by Martin Lindstrom.

If so, I’m pretty annoyed that I’m wasting fridge space just because marketers want anyone to think their ketchup is fresh. Altogether a deeply unscientific polemic type of book, more like the work of Michael Moore than any real cultural criticism. Looking for More Great Reads? Just never mention any brands, and problem solved. This book was reviewed as part of Amazon’s Vine program which included a free advance copy of the book. I found this book in line with his previous title Buy-ology and feel this one also delivers the goods.


Another book to read. Sign in Recover your password. I have a serious media-buying brandwashfd books, music, dvds that I am trying to get under control and I thought this book would help me fight the urge to purchase something at the click of the button.

After the success of Buyology for which I lindsttrom it a 8. Customers can see the fish being delivered by the fisherman and they tend to b The author has a long experience of working with some of the big marketing giants.

Tools, Hacks, and More. But, I think, sometimes products are simply created to meet consumer demand. I could go on for pages and pages about this book but at about pages, this book can stand for itself. If nothing else, read chapter 9 on data mining.

Brandwashed by Martin Lindstrom | : Books

That said, I did not like this book. A password will be e-mailed to you. I was around when Tylenol was tampered with. There is also an infuriating digression in chapter 2 on Big Pharma, in which the author heavily i I had to stop reading this about a third of the way through, because the brandwasjed this book is written is so off-putting that it makes the author sound like a condescending know-it-all.

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In fact, some of his statements were complete and utter nonsense.