JURNAL PENGIKLANAN PDF

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Internet mengubah corak perjalanan pengiklanan dan penjualan dalam dunia perniagaan. Ia juga bukti sebagai alat strategik yang paling efektif dan. ABSTRACT. The influence of advertisement on the marketing of goods has attracted many industrial psychologist to study it more closely. Based on review of . Jurnal Komunikasi, Malaysian Journal of Communication Vol 34 Periklanan membantu “memindahkan nilai” dengan mewujudkan hubungan.

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The purpose of this study was to determine how consumer perceptions of advertising and sales promotions conducted by the company, the influence of advertising on purchase decisions and to determine the effect of sales promotions on purchase decisions. Pengoklanan fact, the glocal approach in their advertising creative is also prevalent.

Jurnal Ilmu Komunikasi

To address this issue, television commercials are content analyzed in an attempt to examine how commercials in Malaysia tackled the issue, especially in balancing Western images and influences against the portraying of local identities. August 14, Journal article Open Access. Ia juga bukti sebagai alat strategik yang paling efektif dan berpengaruh dalam abad ini dengan menghubungkan jutaan orang setiap minit. Dengan memasukkan elemen-elemen psikologi, ia mampu mempengaruhi tingkah laku membeli pengguna.

Pengiklanan srategik: jenama global di Malaysia – UKM Journal Article Repository

The primary data were obtained through questionaire kurnal was designed in accordance with the need of the research, interview, and observation. Documentation was the source of secondary data. Hatta, adalah penting untuk mengetahui objektif organisasi dan melaksanakan strategi yang paling wajar untuk mencapai kejayaan dalam jrnal perniagaan hari ini, dan kemungkinan lebih lagi dalam abad baru. Global brand is seen in the context of one product having the same brand name, with the same product design and the same advertising creative strategy being used and operated are as though there is only one single global market.

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The findings indicate that Malaysian television commercials jyrnal adopted mostly the local penngiklanan global cultural identities in their advertising executions, as compared to foreign cultural identity. Mr Fazli Nafiah. The differences between nations and cultures are ignored, and at certain circumstances, even being denied. ABSTRAK Pengaruh iklan terhadap pemasaran barangan telah menarik minat ramai ahli psikologi industri untuk melihatnya dengan lebih dekat.

Global brand is seen in the context of one product having the same brand name, with the same product design and the same advertising creative strategy being used and operated are as though there is only one single global market.

Abstract Globalization has created interdependence of cultures and countries from around the world. The sample was taken through cluster random sampling technique based on administrative area, jural were housewives. However, Universiti Teknologi Malaysia shall not be liable for any loss or damage caused by the usage of any information obtained from this web site.

Pengiklanan srategik: jenama global di Malaysia

A good campaign will be able to have pwngiklanan major impact on consumer purchasing decisions. In the context of advertising, globalization has influenced the national identity of a nation. Email the author Login required. Internet technology; World Wide Web; Electronic commerce. Axiata in Bogor with Slovin method, this research get respondents.

Pengaruh iklan terhadap pemasaran barangan telah menarik minat ramai ahli psikologi industri untuk melihatnya dengan lebih dekat. Babarsari 2, Tambakbayan, Yogyakarta Phone: Used for path analysis.

Research finding show that advertisements of tagline, models, repetitions, motivation, age, education, income, and group reference wholly influence significantly toward to the attitude of this products. How to cite item. User Username Password Remember me.

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In the context of advertising, globalization jurhal influenced the national identity of a nation. They argued that all consumers of the world are motivated by the same wants and needs.

The findings indicate that Malaysian television commercials have adopted mostly the local and global cultural identities in their advertising executions, as compared to foreign cultural identity. This website jurhal been updated to the best of our knowledge to be accurate.

They argued that all consumers of the world are motivated by the same wants and needs. Among the factors that influence the effectiveness of advertising are i brand; ii the image of goods; iii the packaging of goods; iv music; v sex; and iv women.

To pengiolanan this issue, television commercials are content analyzed in an attempt to examine how commercials in Malaysia tackled the issue, especially in balancing Western images and influences against the portraying of local identities.

The differences between nations and cultures are ignored, and at certain circumstances, even being denied. This issue has generated a large interdisciplinary debate among scholars, advertisers and practitioners themselves. August 14, DOI: On the other hand, another form of standardization, namely Asian standardization, has been found in the research findings as another strategic advertising form used by advertisers.